Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words. Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet.
One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video. This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story.
Here are some video marketing ideas that you can do to help your agent sell your home:
Give the buyer a personal showing
Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag.
Go on a neighborhood tour
Drive or walk through your community pointing out areas of interest like schools, businesses and parks.
Get a few video testimonials
Bring your camera to the best advertising there is for the area; the neighbors! Capture video testimonials from friendly neighbors touting why it is such a great place to live.